Mission Impossible Fallout blasts onto the big screen this week.

Like him or loathe him, Tom’s back with his sixth outing as Ethan Hunt.

Before this message self-destructs, here are five things the franchise reminds us:

5     Mission Impossible is in its 22^nd year.

If you’ve got a winning formula stick with it.

4     “This message will self-destruct in five seconds.”

Don’t be afraid to repeat key messages.

3     Fallout’s premise: A race against the clock to find three nuclear bombs.

An impossible mission?

Maybe at the outset but it’s amazing what two hours of action delivers.

2     Tom does his own stunts – he broke his ankle filming Fallout.

Setbacks happen but if you don’t step up you’ll never create success.

1     Tom’s famed for the hours he puts in with fans at premiers.

The greatest compliment you can give someone is your…

BOOM! This message just self-destructed. Only joking.

The greatest compliment you can give someone is your attention.

Thanks for yours. I’m taking a blog break over the summer – perhaps take in a couple of good movies! Back in September. Happy holidays.

Alex was employed by internationally-loved household brands to craft their words for two decades. She established not A Duff word in March 2017 to help businesses, brands and boards to wordsmith words that work, master their messages to matter and sculpt standout stories. Her blog ‘early words’ is published Thursday mornings at 07:00.  She’ll be back with the next one in September.