“There is an ongoing debate on resource efficiency in most regions of the world, notably in Europe. Moving from a linear to a circular production model is a primary objective. But to do that the economic policy framework – if not the economic model itself – has to be changed. The incentives structure of today is flawed and for circularity to happen the policy frameworks have to be re-thought. The Wonderful Circles of Oz presents a most appealing new narrative which covers the economy as a whole – income distribution, taxation, the right of property owners, debt issues, production and consumption systems, financial system, the digital society and its pros and cons… All in all a very compelling narrative and much needed as inspiration for people around the world who look for solutions to the sustainability dilemma(s).”

Anders Wijkman, Honorary President, Club of Rome


“This book is a breath-taking journey into intellectual allegories and metaphors of a powerful story… In an era of increasing inequalities, social anxieties and neo-materialism, we need more than ever a story to feed our imagination, a journey to discover sustainable futures, where ideas are the key currency.”

Stefano Pascucci, Professor in Sustainability and Circular Economy, & Head of Sustainable Futures, University of Exeter Business School


“In these days of a dominance of audio-visual information, the skill of storytelling is one of the keys to get listeners’ and readers’ attention. By spinning “the golden thread of ‘digitally connected systems’ to transform our economy” in this book, Ken and Alex prove they are masters in this domain.”

Walter Stahel, Visiting Professor, University of Surrey, & Full Member of the Club of Rome


“Just as The Wizard of Oz was an allegory critiquing the Gold Standard, The Wonderful Circles of Oz allegorically introduces us to the actual ways in which money is created, and how they might be harnessed to enable us to create a sustainable economy.”

Steve Keen, Honorary Professor, UCL, & Distinguished Research Fellow, Institute for Strategy, Resilience and Security